any other form of entertainment today. Americans now
eat more meals away from home and dining has become
what people do to relax, unwind or have a good time.
A trip to Europe proves the opposite. Meals there are
served much later and have a more celebratory air
about them. People are more involved in conversation
and the dinner is more of an event than a way of life.
Sometimes food and service aren’t enough. Our taste is
only one of our senses. People who dine out want to
eat in an environment that is both welcoming and warm.
The interior design aspects used in restaurants differ
from those designs used in homes and other businesses.
Interior designers use sight and sound which accompany
the smell and taste of the food. Colors and lighting
not only make the patron comfortable, they are
designed to make the customer hungry.
Colors affect us physically and psychologically so
often an interior designer is more apt to use a
saturated red. It is a warm color and is the most
energetic.
It is most often used in restaurants and even kitchens
because red enhances food and makes us hungry.
Color is not the only aspect important in decorating a
restaurant. Comfort is key. Plush, comfortable seating
with a softer light will encourage people to eat more.
They find themselves comfortable and are more apt to
relax, eat and drink more.
What can we learn from the interior designer that does the
decor in restaurants? How can we make our own kitchens
better for our homes from these designers?
Dan and Deanna "Marketing Unscrambled"
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