In 2005 exercise equipment sales were at $4.4 billion, and
increased to $4.7 billion in 2006. Gym suppliers are
clicking on to the fact that home users are a completely
And a high growth one.
No longer is the home gym relegated to a dusty corner, now
fully fitted custom designed rooms are becoming a must-have
By and far the leading reason for this is convenience.
Having a home gym means there is less hassle to the day. No
need to turn your nose up at sweaty gym gear in the bag you
forgot to unpack. You can work out when you get home.
In today’s fast moving society, time is precious. Not to
mention money. Even a large initial outlay will save you
money down the track.
Gym fees, personal trainers, fuel costs, to name a few
savings. Certainly, the huge competition in the market is
making quality home gym equipment more affordable by the
The majority of buyers for their home are people who have
worked out in gyms, and have knowledge of workout safety
But that doesn’t mean beginner’s aren’t in on the
purchasing. Starters are more likely to try and buy one
machine to do it all, or buy too much for their skill
The bottom line is if you have some knowledge and the
space, a home gym is a fantastic option. If you are just
starting out, consult a doctor, get specialist fitness
advice and start with basics.
Dan and Deanna "Marketing Unscrambled"